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Women-led luxury travel firms in Singapore are transforming the way local women embark on global adventures

Unveil the journey of woman-led tourists firms in Singapore, revolutionizing Asian travel for women, as they craft one-of-a-kind, eccentric and cultural experiences in countries such as China and India, intertwining culture, introspection, and the great outdoors.

Female visionaries behind boutique travel firms are revamping the way women in Singapore venture...
Female visionaries behind boutique travel firms are revamping the way women in Singapore venture globally

Women-led luxury travel firms in Singapore are transforming the way local women embark on global adventures

In the heart of China lies a world of untamed landscapes and cultural richness, waiting to be explored. Shan China Tours, a boutique travel company led by Lianne Ngoi, is making it possible for adventurous travellers to immerse themselves in this wild beauty, with a focus on stillness, self-discovery, and cultural connection.

Lianne Ngoi, a former member of Ninja Van's founding team and a successful professional in banking, logistics, and crypto, has long been captivated by China's allure. Her initial fascination was sparked at the age of 12 during a trip to Beijing and the Forbidden City, and it has only grown stronger over the years. Her experiences in China's mountains, such as summiting Mt. Aotai in Sichuan in 2017, have further fuelled her love for the country's natural beauty.

Shan China Tours offers a variety of experiences, including self-discovery retreats, off-the-grid hikes, boutique stays, and botanical art journeys. One such retreat, scheduled for January 2026, is a six-day adventure co-led by facilitators Jane Tor and Omsira Barry. This retreat promises kundalini yoga, sun-gazing, forest bathing, barefoot waterfall walks, rebirthing ceremonies, guided vision boarding, and communal healing circles, all designed to nurture a return to childlike wonder and authenticity. Guests will enjoy organic, vegetarian food grown using biodynamic methods at Terra Tree House in Malaysia’s highlands, emphasising intention and sustainability in nourishment.

The environment is characterised by “no phone signal, no rush, and no rigid agenda,” creating space for breathing and deep personal transformation. Lianne Ngoi's passion for Chinese culture and slow travel underpins these journeys, inviting participants to slow down, heal, and rediscover themselves through nature and mindful practices within China’s wild landscapes.

Shan China Tours' focus on providing transformative experiences that centre on purpose, impact, and real connection could attract travellers seeking meaningful and impactful journeys. The company's offerings now include hiking and ice-climbing experiences in areas such as Sichuan and Mount Siguniang, offering unique and thrilling experiences for clients. Lianne Ngoi's mountain climbing experiences may have contributed to the diverse range of outdoor activities offered by Shan China Tours.

Mount Siguniang, or the Four Sisters Mountain, offers a backdrop of over 50 snow-capped peaks and alpine lakes. Lianne Ngoi was captivated by this majestic mountain range where she hiked and ice-climbed. Her first-hand explorations of China's wilderness may have influenced the adventurous aspect of Shan China Tours' travel experiences.

Shan China Tours aims to redefine the female travel experience by centring it on purpose, impact, and real connection. This approach contrasts with more typical sightseeing tours, focusing instead on inner transformation through immersive natural and cultural experiences, guided by practitioners who emphasise energetic awareness and self-authenticity.

For those seeking a transformative journey into China's wild beauty, Shan China Tours offers a unique opportunity to connect deeply with nature, community, and oneself, all while experiencing the rich cultural heritage of this fascinating country.

[1] Source: Shan China Tours' official website and press releases.

  1. Lianne Ngoi, the founder of Shan China Tours, draws inspiration from her experiences in China's stunning landscapes and rich culture, offering travel experiences that focus on health-and-wellness, fitness-and-exercise, and womens-health, promoting self-discovery and transformation.
  2. In addition to their focus on transformative travel, Shan China Tours also provides unique fitness-and-exercise experiences, such as hiking and ice-climbing in the majestic Mount Siguniang, named the Four Sisters Mountain.
  3. For individuals seeking a life-changing journey, Shan China Tours offers a blend of travel, health-and-wellness, and women's health programs, immersing guests in China's wild beauty while promoting a lifestyle of purpose, impact, and authentic connection.

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