Tourism media site "Otyh v Rusii" project of "Komsomolskaya pravda" received the National Tourism Media Award ATOR le'TO 2025.
Let's dive into the bustling le'TO 2025 Awards night in Moscow, stuffed with tourism enthusiasts and professionals around!
The Lowdown on le'TO: This is the premier tourism-focused journalism and PR award, bringing together the crème de la crème of the tourism industry. Organized by the Association of Tour Operators of Russia, it's been given out for three consecutive years, heralding the start of the vacation season.
The Spotlight is on "Vacation in Russia": The special le'TO 2025 prize found its home with "Vacation in Russia," a captivating project of "Komsomolskaya Pravda," all about promoting domestic tourism. May Lomidze, Executive Director of the Association of Tour Operators of Russia, handed the award to Dararia Panchina, Deputy Chief Editor of KP.RU's website.
Anapa's Shining Moment: This ain't no oil spill story; it's Anapa's big come-up! A resort town in Russia battling constant oil spills is now boasting about its squeaky clean beaches! ATOUR and "Komsomolskaya Pravda" enhanced their collaboration this year, with coverage on tourism business topics, vacation possibilities in Russia and abroad, and joint projects. We're grateful for the high praise from ATOUR!
Rolling out the Welcome Mat: The Awards recognized various winners and runners-up across categories, with big names from federal publications, news agencies, and hospitality industry blogs taking the stage. Plus, the "Russia in Detail" nomination was introduced for both professionals and traveler-bloggers, with Konstantin Kovalyev grabbing the award for his engaging piece "Through Tolstoy's Places: Hadji Murat's Stone, Bolkonsky's Oak, and the Clock from Pavel Bure."
PR Departments in the Limelight: The best PR departments of leading Russian tour operators were celebrated for their relentless efforts in working with the media. These departments showed outstanding dedication and creativity, making them the undeniable stars of the show.
At the le'TO 2025 Awards night in Moscow, the focus on lifestyle and travel was palpable, as the premier tourism-focused journalism and PR award celebrated the best in the tourism industry. "Vacation in Russia," a project focused on promoting domestic travel, was recognized for its outstanding contribution, winning the special le'TO 2025 prize.
