Summer's Latest Trend: 'Fashion Beach Club' Pop-ups Leading the Charge in 2025 - Here's Where to Reserve Your Spot
Fashion Meets the Beach: Europe's Hottest Fashion Beach Clubs for Summer 2025
The world of fashion and luxury is making a splash this summer, as some of the most iconic beach clubs in Europe and beyond transform into stylish, fashion-forward destinations. Here's a roundup of the best fashion beach clubs that are not to be missed this season.
In Europe, the Amalfi Coast's One Fire Beach in Praiano offers a vibrant, chic atmosphere with cliff diving, Aperol rituals, and a mix of boho and glam crowd. Another standout is La Guérite in Cannes, a classic Riviera beach club known for its cosmopolitan crowd, open-air terrace, and elegant seaside charm.
Italy's Forte dei Marmi is home to Bagno Felice 1, which has been taken over by Longchamp for summer 2025. The private beach club offers curated cocktails, live music, and luxury beachside moments in the brand’s signature green. Greece's One&Only Kéa Island promises a glamorous Greek island summer with infinity pools, a beach club with resident DJs, culinary events, and parties.
For a different but equally luxe experience, Europe’s lakeside beach clubs are gaining popularity. Seebad Utoquai and Nami Cafe at Lago di Como offer high-end service and stylish settings away from the coast.
Across the globe, Faena Miami Beach in the USA offers a bold and glamorous beach club experience with Art Deco surroundings, Latin-inspired cuisine, and an evolving vibrant atmosphere from day to night. Tropical luxury beach clubs like those in Bali are also known for their fashion-related events and brand activations.
Luxury brands such as Dior, Jacquemus, Loro Piana, and Missoni are collaborating with beach clubs worldwide to create stylish, fashion-forward "takeovers." The partnership between Dior and Il Riccio at Jumeirah Capri Palace in Capri, Italy, features appearances by local and international guest DJs and is free to enjoy every Monday.
The Monte Carlo Beach hotel in Cap-Martin, France, has been reinvented as part of the Jacquemus x Monte Carlo Beach collaboration, boasting the chicest wrought iron outdoor furniture. The Pool Café has been transformed as part of the Jacquemus x Monte Carlo Beach collaboration, with custom sun beds, parasols, and beach towels adorning the shimmering pier.
The collaboration between Lake Vouliagmeni and Zeus+Dione in Athens, Greece, has adorned the venue with meticulously crafted iron and fabric sun loungers, deck chairs, cushions, towels, and umbrellas bearing the signature of Zeus+Dione. The partnership between Loro Piana and La Réserve à La Plage in Saint-Tropez, France, features wood-sculpted loungers, color-blocked coral ones, or king sun beds, all enriched with artisanal piping, and a pop-up boutique centered around the Resort 2025 clothing collection.
Burberry has partnered with The Standard, Ibiza for a summer collaboration, transforming the hotel's rooftop with branded parasols, loungers, and seating in shades of pale 'resort' yellow, orange, and cream. The Malibu feel of the collaboration between James Perse and Indie Beach adds a laid-back, nonchalantly cool edge to this trendy French hotspot.
In summary, the best fashion beach clubs for summer 2025 combine stunning locations, fashionable brand collaborations, curated music and dining, and exclusive atmospheres. Top picks include Italy's Amalfi Coast clubs, France's La Guérite, Greece's One&Only Kéa Island, and flagship luxury venues like Miami’s Faena Beach.
Art collides with beach lifestyle as these fashionable beach clubs incorporate rustic flooring and furniture, decorated with vibrant colors that reflect the trendy vibe of the summer season. From the chic sun loungers of Jacquemus x Monte Carlo Beach to the wood-sculpted loungers of Loro Piana and La Réserve à La Plage, each club offers a unique lifestyle experience. Travelers seeking fashion and beauty in their vacation destinations can immerse themselves in this world, attending parties, culinary events, and brand activations. Whether lounging on the beach in Italy, dancing the night away in Miami, or soaking up the sun in Bali, the fusion of art, fashion, and lifestyle creates an unforgettable trend in the world of fashion and travel.
