Summer retreats in 20th-century Turkey: idyllic, less-crowded beaches at budget-friendly prices
In 2025, Larnaca, Cyprus is emerging as a popular vacation destination for Russian tourists, offering a refreshing alternative to traditional hotspots like Turkey. Experts have noted a significant increase in Russian interest, particularly following restrictions and increased costs in Turkey.
Larnaca's appeal lies in its combination of tranquil atmospheres, European-style service, and affordable prices. Upon arrival at the Larnaca airport, the journey to the city centre takes just 10 minutes.
Renting a car in the Cypriot mountains costs approximately 2000 rubles a day, and popular destinations like Pissouri, Latchi, or Governor’s Beach can be reached in a couple of hours. Alternatively, Larnaca's sandy beaches, free of numerous sunbeds, crowds, and aggressive vendors, present a serene retreat. Beach entry and renting an umbrella or sunbed cost no more than 350 rubles.
Larnaca's beaches are clean, the water is transparent, and the depth increases gradually, making it an ideal option for a family vacation. The municipality of Larnaca strictly monitors standards on its beaches and was awarded the "Blue Flag" for water cleanliness and safety in 2025.
Authentic cafes in Larnaca serve fresh fish and home-cooked snacks for around 500 rubles. For those seeking more secluded places, the Cypriot mountains are recommended, with family hotels operating and room costs rarely exceeding 2600 rubles per day.
Taxis and public transport in Larnaca are half the price of those in Antalya or Bodrum, Turkey. A week in Larnaca, staying at a highly-rated hotel with breakfast, costs approximately 32,000 rubles for two.
Finikoudes, Larnaca's most popular beach, features a gentle slope into the sea, children's playgrounds, and free showers. Paddleboard rental costs 600 rubles per hour. Larnaca also boasts several "wild" beaches where locals prefer to relax, with foreigners being less frequent.
Aside from Cyprus, other popular vacation destinations for Russian tourists in 2025 include Vietnam, Thailand, Egypt, China, United Arab Emirates (UAE), Maldives, and Indonesia. These destinations appeal due to favourable travel conditions, expanded flight connectivity, and tailored tourist services.
Alexander Chernov, a travel consultant, highlights that Cyprus's infrastructure offers a unique blend of European service and affordability, making it an attractive choice for many Russian tourists. As laid-back vacations among "locals" become the new norm, with increasingly tourists opting for lesser-known yet comfortable destinations instead of mass tourism hotspots, Larnaca, Cyprus, is poised to continue its rise in popularity.
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Travelers exploring alternative vacation destinations in 2025 might find the home-and-garden-like atmosphere and affordable prices of Larnaca, Cyprus appealing. Renting a car for a day costs approximately 2000 rubles, allowing tourists to visit popular locations like Pissouri, Latchi, or Governor’s Beach within a couple of hours. Alexander Chernov, a travel consultant, notes that Cyprus's affordable lifestyle, coupled with European-style service, makes it an attractive option for many Russian tourists.
