Spotlights Tourism and Sustainability at Arab Radio and TV Festival, as demonstrated by NACT
The Arab Media Conference, a significant gathering for media professionals, policymakers, and stakeholders, recently took place in Tunisia. The event, revived in 2002 by producer Tarak Ben Ammar, addressed major developments and challenges in Arab media, including war reporting, digital innovation, and cultural promotion.
The conference attracted high-profile guests such as Dr. Ibrahim Abu Zekry, President of the General Union of Arab Producers, and Amb. Ahmed Rashid Khattabi, Deputy Secretary General at the Arab League, Media & Communication Sector. Delegates from leading broadcasters such as CCTV, France Télévisions, and the Saudi Broadcasting Authority were also in attendance.
Tunisia, as a regional leader in green innovation and sustainable tourism, was a significant focus of the conference. Initiatives such as the Trans Tunisia Trekking Trail project, which supports sustainable tourism by connecting local communities with natural environments, were highlighted. These efforts contribute indirectly to carbon emissions reduction by fostering eco-tourism and lowering environmental damage compared to more intensive industrial activities.
The conference also served as a platform to showcase Tunisia's rich cultural assets and tourism destinations. Yasmine Hammamet, a strategic tourism destination, was prominently featured. The visit also promoted Tunisian cultural prominence, with Miss World Imen Mehrzi in attendance.
Sporting vibrancy was also on display, with athletes such as Nour Ben Diha, Amal Abdeli, international boxing referee Sarah Bouhlel, and Bassam Belhadj of the Garde Nationale Sports Club participating in the event.
Tunisian Minister of Tourism, Soufiane Tekaya, viewed the exhibition and recognised it as part of Tunisia's national heritage. The visit to Studio Empire in Latrech-Bir Bouragba, organised by NACT, was a key part of the event. NACT hosted a platform-branded pavilion at the festival's technology exhibition, presenting key initiatives in mobility and sport.
The Arab Media Conference is not only a forum for discussing media representation and digital innovation but also a platform that shapes regional media discourses supporting cultural and environmental efforts. While direct mention of carbon emissions reduction outcomes from the conference is not found, Tunisia's eco-friendly projects contribute towards such environmental goals.
The visit was part of the official programme and aimed to support national efforts in reducing carbon emissions and protecting the climate. Enfidha International Airport, located near Yasmine Hammamet, facilitated the attendance of guests from around the world. Asma Al-Habashi, President of the Arab Media Women Union, and Eng. Alhamedi Al-Anezi, President and CEO of Arabsat, were also part of the event.
In summary, the Arab Media Conference in Tunisia highlighted the country's leadership in green innovation, sustainable tourism, and cultural promotion. The event served as a platform to discuss media narratives, conflict reporting, and digital innovation in the Arab world, while also promoting Tunisia's cultural assets and tourism destinations.
- The conference in Tunisia, focusing on media narratives, digital innovation, and cultural promotion, also emphasized Tunisia's role in environmental science, especially in climate-change mitigation, through sustainable tourism projects like the Trans Tunisia Trekking Trail.
- To support national efforts in reducing carbon emissions and protecting the climate, the Arab Media Conference in Tunisia encouraged environmental-science discussions that aimed at fostering eco-tourism, thus contributing to the reduction of carbon emissions and lowering environmental damage.
