Should Participation in The Barceló Hotel Loyalty Program, Known as My Barceló, Be Considered?
Barceló's My Barceló Loyalty Program Offers Discounts and Perks for Regular Guests
The My Barceló loyalty program, offered by Barceló Hotels, provides numerous benefits for guests who regularly book stays at over 300 properties worldwide. With exclusive member discounts, guaranteed best rates, flexible booking options, and personalized service, My Barceló is a valuable program for travellers focusing on discounts and flexible policies.
To join My Barceló, simply visit the website and enter your name, email, date of birth, and password. Unlike many other hotel programs, My Barceló doesn't have points to earn or redeem. Instead, it has three membership levels, with benefits increasing based on the number of stays completed.
Reaching the first level, My Barceló Essential, is as simple as signing up for the program. To move up to My Barceló Special, complete two hotel stays and spend at least €1,000 ($1,150) over a period of 24 months. The highest level, My Barceló Unique, can be achieved by completing four stays and spending €3,000 ($3,500) or more over the same period.
Each level comes with different promotions, conditions, and services. My Barceló Unique members, for example, can receive up to 10% extra discount on bookings, immediate savings, priority customer support, and access to seasonal promotions and special deals.
Barceló brands each have a different vibe and market. Allegro Hotels cater to youthful and active travellers, Barceló Hotels & Resorts offer innovation and creativity, Occidental Hotels & Resorts provide comfort and practicality, and Royal Hideaway Luxury Hotels & Resorts focus on luxury and exclusivity.
My Barceló is competitive in terms of direct booking benefits and discounts, especially given the free membership and the sizeable portfolio of hotels worldwide. However, feedback from guests suggests that while discounts and perks like free minibar items are common, more value-added benefits such as free breakfast or room upgrades—frequently offered by leading loyalty programs—may be inconsistently applied across properties. This may place My Barceló slightly behind top-tier programs like Marriott Bonvoy or Hilton Honors in terms of upgrade and elite treatment consistency, but still attractive for travellers focusing on discounts and flexible policies.
In addition to its loyalty program, Barceló Hotels offers a variety of accommodation options, including all-inclusive or half-board packages, as well as bed and breakfast rate options. Some benefits can vary by country.
Barceló Hotels claims to be the second-largest hotel chain in Spain and is on the top 10 list of the strongest hotel brands in the world. The program's main focus is moving up levels by completing stays and hitting spend thresholds so you can benefit from discounts, additional amenities, and perks.
Royal Level guests, for example, receive welcome gifts, coffee and tea sets, bathrobes, slippers, and complimentary access to an in-room safe. Royal Level is an exclusive Barceló hotels within larger resorts, offering personalized service, access to premium areas, privileged rooms, additional perks, and 20% off paid services and facilities at the resort.
My Barceló also offers a best-rate guarantee, meaning the lowest rate is always offered during the direct booking process. Additionally, you can book one Barceló hotel using World of Hyatt points: the Barceló Torre de Madrid, a Mr & Mrs Smith property. However, you'll have to choose which program you want to earn or redeem with, as you can't do both.
In summary, My Barceló is beneficial for travellers regularly booking Barceló properties, especially for guaranteed discounts and flexible terms. However, for travellers seeking consistent elite perks (like free breakfast or upgrades), some other major hotel loyalty programs may offer stronger benefits.
[1] Barceló My Barceló Loyalty Program Benefits [2] Barceló My Barceló Loyalty Program Review [3] Barceló My Barceló Loyalty Program Discounts and Perks
