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Pro AV Market to Hit $402 Billion by 2030, Driven by Cloud and IP

Cloud-managed digital signage is driving double-digit growth. AV over IP is becoming the default architecture, with a projected 65% adoption rate by 2030.

In the foreground of this image, there are cables, many birds in the air, the sky and the cloud.
In the foreground of this image, there are cables, many birds in the air, the sky and the cloud.

Pro AV Market to Hit $402 Billion by 2030, Driven by Cloud and IP

The global Pro AV market is set to reach a staggering $402 billion by 2030, according to AVIXA's IOTA Report. This significant growth is driven by various factors, including the rise of cloud-managed digital signage and the increasing adoption of AV over IP.

Cloud-managed digital signage is fuelling double-digit growth rates, benefiting integrators with recurring revenue opportunities. Companies like Genpact are investing in ecosystem partnerships to ensure interoperability among cameras, encoders, decoders, switches, software platforms, and control systems. This fosters large-scale trust building, reducing integration risk.

Arena LED walls are expected to grow exponentially, from 25 million pixels in 2025 to nearly 1 billion pixels by 2030. Meanwhile, residential AV integrators are seeing median revenues of $1.1 million in 2025, with projected growth of 6.1%.

Corporate environments are transitioning to multi-gig and 10Gb connections, creating sustained revenue opportunities. Broadcast networks are migrating to IP, running at high speeds under SMPTE ST 2110 standards. The video surveillance market is growing at 7.7% annually, driven by AI analytics and higher-resolution cameras.

AV over IP is becoming the default architecture for AV deployments, with a projected 65% adoption rate by 2030.

The Pro AV market's growth is undeniable, with cloud-managed digital signage, AV over IP adoption, and ecosystem partnerships driving this expansion. As corporate environments and broadcast networks transition to higher speeds and resolutions, and the video surveillance market grows, the future of the Pro AV market looks bright.

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