Marcus Janssen, the mastermind behind Schöffel's Chelsea Lifejackets, scores a 'MacNab' and honors the finest of Britain's countryside.
In a recent development, the Schöffel Countryside Awards have forged a partnership with the Game & Wildlife Conservation Trust (GWCT) to recognise and celebrate outstanding management and conservation efforts across the countryside. These prestigious awards aim to promote best practices in land stewardship, wildlife conservation, habitat restoration, and sustainable rural management.
The GWCT, a leading UK conservation organization dedicated to science-based wildlife research and the promotion of sustainable game and wildlife management, will lend its expertise to the awards. The collaboration will see the GWCT supporting, judging, and promoting the awards, ensuring that recognised efforts align with sound conservation principles and best practices.
The Schöffel Countryside Awards, backed by the GWCT, are set to encourage more landowners and countryside managers to adopt sustainable practices. By highlighting success stories that can inspire wider adoption of conservation-friendly land management, these awards will help support the GWCT’s mission to improve habitats for game and wildlife through science and practical action.
James Fisher, the host of a popular podcast and Deputy Digital Editor of the platform, recently discussed the Schöffel Countryside Awards and the partnership with the GWCT. Marcus Janssen, the head of Schöffel and a former countryside journalist, shared his love for the British countryside and the story of how a South African journalist ended up running a countryside brand.
The podcast, which offers updates on exquisite houses, the beauty of nature, and tips for enhancing life, saw Marcus Janssen discuss Schöffel's gilets, also known as "Chelsea Lifejackets". Schöffel, a brand whose roots are in Germany, produces these gilets and they are worn by customers in urban areas like SW3, as well as rural areas like Scotland and Gloucestershire.
The Schöffel Countryside Awards, inaugurated by Schöffel in partnership with the GWCT, are a testament to the brand's commitment to sustainability and conservation. As a family-owned business that has been operating for over two centuries, Schöffel continues to make a positive impact on the countryside, both through its products and its initiatives.
In conclusion, the Schöffel Countryside Awards, in partnership with the GWCT, are an important step towards encouraging and recognising outstanding countryside stewardship that benefits wildlife and the environment. The collaboration between Schöffel and the GWCT promises to bring about a significant change in the way we approach and manage our countryside.
- The Schöffel Countryside Awards, now supported by the GWCT, will not only focus on recognizing exceptional countryside management, but also ensure these efforts align with fashion-and-beauty in terms of best sustainable practices.
- The home-and-garden sector may take inspiration from the successful conservation practices highlighted by the Schöffel Countryside Awards, as they aim to promote travel-friendly and athlete-friendly land management strategies that are beneficial for wildlife.
- With the introduction of sports-betting opportunities, one could argue that environmental conservation and sustainable rural management, as championed by the Schöffel Countryside Awards, could serve as an exciting new angle for such businesses to consider, fostering a lifestyle that values both luxury and the well-being of our planet.
