Lockdown's Impact on Cultural Consumption Habits - Insights from Wave 9 Data
The cultural landscape underwent a significant transformation during the lockdown, as people adapted their consumption habits to the new normal. A nine-week study commissioned by the Performing Excellence Commission (PEC) and the Intellectual Property Office (IPO) aimed to measure the impact of this shift on the creative industries.
The study, conducted by Audience Net, focused on habits such as TV watching and music listening, and whether they changed in 2020. However, the search results do not directly provide detailed findings or outcomes from this study.
One of the key trends inferred from cultural studies during the lockdown is the increased digital consumption of cultural products. With physical venues closed or restricted, people turned to online platforms for music, dance, theater performances, and cultural events.
There was also a resurgence in interest in traditional and local cultural expressions, as people sought connection and cultural identity during isolation. This is supported by cultural celebrations such as Shoolini University’s North-East cultural evening showcasing regional dances and traditions.
Greater engagement with culturally nourishing activities and digital cultural content was likely observed, as people turned to mindfulness-promoting activities like yoga and traditional dances for mental well-being.
Unfortunately, the search results do not provide specific data or key findings from the PEC and IPO study. To access the precise findings, accessing their official report or publication would be necessary.
The study did not include data about radio and podcasts, with data about podcasts and radio being gathered from week 6 of the study but unable to be compared to previous years.
The PEC, an organization that provides independent research and policy recommendations for the UK's creative industries, conducted the study in collaboration with the IPO. The study builds on research in the PEC's area of work in Intellectual Property, Business Models, Access to Finance, and Content Regulation.
The survey shows that culture is important for people, especially those physically isolated by stricter local lockdown restrictions. The relaxing of lockdown measures didn't have a noticeable effect on people's reported wellbeing.
Long-term trends, such as the decline in downloading in favor of streaming content, were accelerated during the lockdown period. People in local lockdown areas watched more television and films than those in less restricted areas.
The study was commissioned to gather data about digital cultural content consumption during the lockdown period, with a focus on film, TV, music, video games, publishing, and theatre. The survey also highlighted the importance of indigenous cultural goods and practices in preserving cultural heritage and promoting economic self-reliance.
In addition to the nine-week study, the PEC has published several policy briefs on various topics related to the creative industries. These include the "Three ways to support growth in the creative industries," "Television production, international trade and pressures to consolidate," "Internationalisation," "Geography of the Creative Industries," "International Trade and the UK Creative Industries," "Creative industries innovation in seaside resorts and country towns," and "Audiences and Workforce in Arts, Culture and Heritage."
The latest policy brief, titled "Authors' Earnings in the UK," sets out areas for possible policy action regarding authors' earnings. Another policy brief, titled "Creative industries innovation in seaside resorts and country towns," focuses on creative industries innovation in these areas.
In conclusion, while the specific findings of the PEC and IPO study on the lockdown's impact on cultural consumption habits are not yet available, it is clear that the cultural landscape underwent significant changes during the lockdown, with a shift towards digital platforms, renewed interest in local and indigenous cultural forms, and increased engagement with culturally nourishing activities.
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