KFC Thailand Launches Music Industry Empowerment Project with Warner Music
KFC Thailand, in collaboration with We Are Social Thailand and Warner Music, has launched the KFC Bucket Search x WAVS 3 project. This initiative aims to empower Thai youths, providing them with career opportunities in the music industry. The project is supported by brand partners such as L'Oréal, Maybelline, Garnier, and Marshall.
The KFC Bucket Search x WAVS 3 project is divided into three phases. Firstly, recruitment and live auditions will take place to select talented youths. Secondly, workshops will be held to equip participants with essential skills and knowledge in music production and artist development. Lastly, a live performance, sponsored by the brand partners, will give participants a platform to showcase their talents.
Suhayl Limbada, market lead & chief marketing officer of KFC Thailand, expressed that the project's goal is to unlock the potential of Thai youths and provide emotional healing through music. The project combines KFC's Bucket Search, which offers education and reintegration opportunities for youths in juvenile centers, with WAVS, Warner Music's community initiative for artist development.
We Are Social Thailand, led by Patt Nitikarn, played a significant role in creating a branded KFC space within the WAVS metaverse platform. This virtual space allows participants to learn, connect, and share music, breaking down geographical and financial barriers. Nitikarn believes the metaverse offers safe and accessible spaces for participants who might otherwise struggle to engage in such programs.
The KFC Bucket Search x WAVS 3 project, a collaboration between KFC Thailand, We Are Social Thailand, and Warner Music, is set to transform the lives of Thai youths by providing them with a pathway into the music industry. With the support of brand partners and the innovative use of the metaverse, this project is poised to unlock potential and foster emotional healing through music.
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