Kalbe Farma's 'Energen' Boosts Skin Health with Natural Energy
PT Kalbe Farma Tbk, an Indonesian pharmaceutical company, has developed 'Energen', an active ingredient designed to harness the energizing power of nature. In vivo testing has shown promising results, with a 13.9% global skin relief compared to just 1.9% in the control group over 28 days.
Energen works by stimulating the production of cellular energy reserves in mitochondria, which produce ATP molecules for cell energy. This natural process can help reduce skin imperfections caused by fatigue, a common concern for consumers post-pandemic. The beauty industry is encouraged to tap into this energizing power of the outdoors, as fresh air can improve both mental and physical health, enhancing energy and overall well-being.
The growing men's grooming market, with 74% of male consumers aged 20-39 showing high interest in personal grooming, can particularly benefit from Energen's energizing and smoothing effects. With the pandemic shifting many indoor activities to outdoor spaces, creating 'outdoor oases' for people to de-stress, the demand for products that align with this trend is increasing.
Energen, developed by PT Kalbe Farma Tbk, offers a natural solution for reducing skin imperfections caused by fatigue. With proven results and a focus on the energizing power of nature, it provides an opportunity for brands to create a compelling storytelling concept that resonates with consumers' post-pandemic concerns.
Read also:
- Flu Vaccination Timing and Symptoms to Watch Out For
- Executives at Lipton Teas Recognized as Trailblazers in the Consumer Packaged Goods (CPG) sector by Top Women in Grocery
- Syrian Bakeries Foster Unity in Qamishli
- Challenges in Advancing Cell and Gene Therapy: Balancing Innovation, Legislation, and Production hurdles
