Experience the Unrivaled: Johnnie Walker Blue Label Xordinaire - A New, Exceptional Product Exclusively for Travelers
In the world of premium spirits, Johnnie Walker Blue Label Xordinaire epitomizes the delicate balance between innovation and tradition. This new offering from the esteemed Scotch whisky brand affirms their dedication to flavor, scarcity, and heritage, providing a distinctive tasting experience accessible exclusively to discerning travellers.
The creation of Blue Label Xordinaire marks a significant milestone in Johnnie Walker's legacy, with the team curating the best of their 1 in 10,000 rarest casks from their unparalleled stores of aged Scotch. The whisky is enriched by the finest Scotch whiskies that have been aged in hand-selected XO Cognac casks, offering a rich depth of flavor characteristic of Johnnie Walker Blue Label, while introducing a unique smoothness and sweetness, with an intricate profile featuring notes of dried fruit, toasted toffee, sun-ripened black cherry, and an extraordinary finish.
The unveiling ceremony, held at The Sanya Edition Hotel, transformed the venue into a Parisian-style boutique hotel, providing a 'Xordinaire hotel experience' for media representatives from across Asia. The event brought together luxury and culture, welcoming 50 guests including senior editors, thought leaders, and members of the Diageo Global Travel management team, all gathered to celebrate this travel retail-exclusive launch. The festivities were divided into three immersive experiences - The Connection of the Two Worlds, The Art of Blending, and The Sensory Journey, designed to acquaint attendees with the exceptional qualities of Johnnie Walker Blue Label Xordinaire through innovative, tech-driven experiences, sensory table encounters, and a gourmet dinner.
Johnnie Walker Blue Label first graced the world thirty years ago as a travel retail-exclusive. Today, it is globally renowned as a symbol of unrivaled luxury and craftsmanship. Blue Label Xordinaire, stepping into the limelight with these notable credentials, has been announced as a new travel retail-exclusive, with immersive airport experiences scheduled for major cities such as Singapore, Paris, London, Dubai, and Taipei, paving the way for a new chapter in Blue Label history.
The airport activations draw inspiration from French boutique hotels and feature a unique elevator experience leading to a tasting bar, allowing travellers to discover the narrative of Blue Label Xordinaire. Complementing this immersive tasting experience is a collaboration with renowned French chocolatier, Arnaud Larher, where travellers can enjoy bespoke chocolates crafted specifically to pair with the whisky. This exceptional offering also includes luxury gifting and personalization options, such as a personalized luggage tag, inviting consumers to indulge in the decadent world of Johnnie Walker Blue Label Xordinaire.
Johnnie Walker Blue Label Xordinaire, now a permanent addition to the brand's portfolio of Blended Scotch Whiskies, is produced in limited quantities and meticulously blended in small batches. Bottled at an ABV of 40%, it will be available across key airports worldwide at an RRP of £335/$399 for a 1L bottle, providing a rare opportunity to savor luxury in the realm of spirits.
In this new chapter of Johnnie Walker's legacy, the Blue Label Xordinaire, a blend of aged Scotch whiskies aged in XO Cognac casks, is introduced as a travel retail-exclusive, mirroring the luxurious lifestyle of discerning travelers. The airport activations inspired by French boutique hotels, complete with unique tasting experiences and bespoke chocolate collaborations, offer a food-and-drink adventure for travelers, further emphasizing the brand's dedication to innovation and tradition.
