Green Rewards: Copenhagen's CopenPay Revamp Encourages Sustainable Tourism
Encourages visitors to adopt eco-friendly travel methods with incentives in Copenhagen - Encouraging eco-friendly travel incentives offered in Copenhagen for visitors
Embrace the eco-friendly side of travel by visiting Copenhagen! This Danish city, grappling with overtourism and the climate crisis, is upping its game with the "CopenPay" campaign, expanded this summer to span a longer duration, offer more options, and emphasize train travel.
In a 2024 summer trial, sightseers could bag cultural experiences, drinks, and other perks by cycling, taking the metro, or cleaning up parks, beaches, or waterways during their Copenhagen foray. With double the length of the pilot project (nine weeks), the initiative now boasts tripled actions—a whopping 90—and takes off this year from June 17 to August 17.
What's new? Train enthusiasts, get ready! Arriving in Copenhagen by train triggers the reward engine, doling out free bike rentals, yoga sessions, guided tours, discounts on top-tier attractions, and more. Moreover, the invitation is extended for tourists to linger longer, less often.
Søren Tegen Pedersen, CEO of tourism organization Wonderful Copenhagen, spoke about the revamp "CopenPay reshapes our approach to tourism in Copenhagen. Rather than amassing more guests, our aim is to raise tourists' ecological consciousness."
Awareness of the environmental impact of tourism and CO2 emissions necessitates changed traveler mindsets and fuels the drive to make greener choices.
- Copenhagen
- Tourism
- Climate crisis
- Sustainable travel
- Train
Insight: The CopenPay campaign in Copenhagen aims to promote eco-friendly tourism practices, encouraging travelers to use public transportation, bike, opt for plant-based meals, and adopt sustainable travel options to and from the city. The program, running for nine weeks from June 17 to August 17, features free attractions and services, over 90 participating attractions, and rewards tourists who adopt sustainable practices. The initiative aligns with Copenhagen's aim to become carbon-neutral by promoting sustainable tourism practices.
- The CopenPay campaign in the city of Copenhagen is focusing on sustainable tourism practices, offering rewards to tourists who use public transportation, such as trains.
- As part of the CopenPay initiative, tourists visiting Copenhagen can enjoy a wide range of free attractions and services, including bike rentals, yoga sessions, guided tours, and discounts on top-tier attractions, when they arrive by train.
- The extended CopenPay campaign, with a duration of nine weeks from June 17 to August 17, is an effort by Copenhagen's tourism organization to raise tourists' ecological consciousness and promote sustainable travel as a means to combat the climate crisis.
