A Record-Breaking Year for Leipzig Trade Fair: Booming Business in 2024
Highest-Ever Earnings Registered by Leipzig Fair in 2024 - Boosting revenues to unprecedented levels: Leipziger Messe's staggering earnings for the year 2024.
Kick back and get ready for some mind-blowing stats! The Leipzig Trade Fair has smashed records this year, raking in a whopping 114.7 million euros – that's a gigantic 43% increase from the previous year!
"2024's turnover trounced our 2019 record by a cool 15%," enthused CEO Martin Buhl-Wagner. Mum's the word on profits, though. The city of Leipzig and the state of Saxony lent them a helping hand, forking over 7.8 million euros in 2024.
Last year was a busy one, with a grand total of 192 events taking place. This impressive lineup included 22 in-house exhibitions, 28 guest events, and a jaw-dropping 142 congresses and events.
The European Football Championship fan zone at Augustusplatz dominated the scene, pulling in over 300,000 attendees. Props to Fairnet for making that happen jointly with the subsidiary.
Leipziger Messe International (LMI), the international subsidiary, took on a massive 48 projects worldwide, such as the Kazakhstan Machinery Fair in Astana and the Heritage Middle East in Abu Dhabi, UAE. LMI also knocked it out of the park with the largest German guest appearance at a trade fair in Thessaloniki, Greece, in 25 long years.
As LMI CEO Markus Geisenberger put it, "Our projects, both in Leipzig and beyond, showcase the muscle and versatility of our portfolio." The dream is to break into the top 10 in Germany and the top 30 worldwide on a permanent basis.
Looking ahead to 2025, the CEOs have a rosy outlook. Even in just the first half of the year, hot events like the International German Gymnastics Festival, the European Gymnastics Championships, and the Leipzig Book Fair have already drawn huge crowds to Leipzig.
Germany is a powerhouse in the trade fair world, with over 310 events happening annually across 70 exhibition centers. The industry association, AUMA, champions these companies, which collectively create over 230,000 jobs and attract millions of visitors each year.
When it comes to top international players, names like Reed Exhibitions, Informa Markets, and Messe Frankfurt capture the spotlight alongside giants in Asia and Europe. The ever-expanding list of leading trade fair companies underscores Germany's continued dominance in this field, with major plans to boost infrastructure and quality by 2029. 🤑💪🚀
Bonus Facts:
- Here are some of the top trade fair companies in Germany: Messe München, Messe Düsseldorf, Deutsche Messe AG (Hannover Messe), Messe Frankfurt, and Koelnmesse, to name a few.
- Internationally, top trade fair companies include the likes of Reed Exhibitions, Informa Markets, GL Events, ITE Group, and China International Exhibition Center Group Corporation, among others.
- The Leipzig Trade Fair, to maintain its growth and success, might need to revisit and update its community policy to accommodate the increasing demand and diversity of events, ensuring a vibrant and inclusive environment for both exhibitors and visitors.
- As the Leipzig Trade Fair continues to expand its international presence, it is essential to establish a comprehensive employment policy, focusing on attracting and retaining talented staff with worldwide experience in various aspects of trade fair operations, fostering a dynamic lifestyle and travel within the organization.
