Ancient city in the spotlight: CNN broadcast shines international light on Huế city
CNN Boosts Huế's Global Tourism Profile with Sustainable Promotion Campaign
Huế, Vietnam, a city known for its rich cultural heritage and natural beauty, is making waves in the international tourism scene, thanks to a strategic promotion campaign by CNN. The globally recognized media outlet is showcasing Huế as a premier, sustainable travel destination, highlighting its efforts to preserve its ecological balance and cultural heritage.
The campaign, featuring short video clips aired on multiple CNN platforms, including The Lead, First Move, CNN Newsroom, and on CNN's digital platforms, offers viewers around the world a compelling introduction to Huế. The videos showcase iconic landmarks like the Imperial City and the poetic Hương River, as well as tranquil ancient gardens and historic pagodas.
But Huế is more than just a heritage site; it's an endless flow of culture, people, and time, inviting international travellers to slow down, feel, and touch the depth of an eastern civilization that remains vibrant every day. The videos also emphasize local experiences, such as visiting the Đỗ Quyên Waterfall, boating on Chuồn Lagoon, and participating in folk painting activities at Sình Village.
This media exposure is considered a breakthrough in Huế's international tourism marketing efforts, reinforcing the city's image of premium tourism products and cultural richness while aligning with global trends in sustainable, "green tourism." The promotion is expected to create a strong ripple effect, enhancing Huế's friendly and attractive image to travelers worldwide and driving global interest and visitation.
The campaign is part of a broader effort to position Huế as a global tourism hotspot, highlighting its heritage, sustainability, and high-end appeal. By emphasizing the concept of "green tourism," a global sustainable trend that honors cultural identity while preserving natural values, the campaign aligns with Huế's efforts to maintain its ecological balance and cultural heritage.
This strategic move by CNN is expected to significantly boost Huế's global tourism profile, supporting tourism-driven economic growth and the preservation of cultural identity in the city. The increased attention to local cultural traditions, such as the incense-making craft in Thuy Xuan village within Huế’s province, further draws global visitors interested in authentic heritage experiences.
In conclusion, CNN's promotion campaign for Huế is a strategic move that leverages global media to position the city prominently on the world tourism map. By showcasing Huế's rich cultural heritage, natural beauty, and sustainable tourism initiatives, the campaign is expected to attract more international visitors and elevate Huế's status as a premier travel spot.
- The transformation of Huế, Vietnam, from a local gem to a global tourism hotspot, is being driven by a strategic promotion campaign by CNN.
- The campaign not only highlights Huế's rich cultural heritage and natural beauty but also emphasizes its commitment to sustainable tourism practices.
- Apart from showcasing iconic landmarks, the campaign invites international travelers to explore local markets, cuisine, and traditional crafts like incense-making in Thuy Xuan village.
- As a result of this media exposure, fashion-and-beauty enthusiasts, movie-lovers, and social-media aficionados worldwide are now keen to experience Huế's unique charm and lifestyle.
- By aligning with global trends in sustainable tourism, the CNN campaign aims to attract more visitors and support tourism-driven economic growth in Huế, all while preserving its cultural identity and ecological balance.
