Ad Industry Braces for the Revival of Clean Creatives' F-List Awards, Highlighting Alleged Collaborations with Polluting Entities
New and Improved Article:
Get ready, folks! Hang onto your awards season hats, 'cause it's not over yet!
Clean Creatives, the campaign that's been kicking up a fuss about ad agencies working with fossil fuel clients, has brought back their not-so-coveted F-List Awards. And, let me tell ya, these are trophies nobody wants to be displaying by the lobby next to their Cannes Lions.
The lucky (or in this case, unlucky?) recipients of this year's undesirable awards include Edelman, Havas, McCann, and Ogilvy. These agencies have each scored in one of ten categories during the recently livestreamed ceremony, calling attention to the work they've done for the oil industry. According to Clean Creatives, each winner has partnered with a fossil fuel client within the past couple of years.
This cheeky award show debuted back in 2022 and employs wit, in-depth research, and a dash of public shaming to shed light on the ad industry's significant power over shaping consumer attitudes and culture. Our actions, whether for better or for worse, can either speed up the climate crisis or slow it down.
So, stay tuned, folks! Keep your eyes on Clean Creatives to see how the ad industry reacts to this not-so-trophy-worthy accolade. As always, staying informed and being part of the solution is key! 🌱💪🏼🚀💥
- Clean Creatives' F-List Awards, a source of unwanted attention for agencies, acknowledge partners of fossil fuel clients who have contributed to the oil industry, as seen this year with Edelman, Havas, McCann, and Ogilvy.
- The ad industry's influence over shaping consumer attitudes and culture is considerable, and actions that accelerate the climate crisis can be counteracted by informed choices and action.
- In 2022, Clean Creatives debuted a annual award show utilizing wit, detailed research, and public shaming to shed light on the ad industry's role in affecting lifestyle, fashion, food, travel, and the overall climate, to inspire positive change.
- By displaying the F-List Awards, agencies may face pressure from clients, stakeholders, and the public, potentially influencing shifts towards supporting more sustainable fashion-and-beauty, food-and-drink, and travel options that help combat the climate crisis.
